Barriers to Enduring Pro-Environmental Habits among Urban Residents

This research article examines the impact of economic, health, environmental, and social-economic factors on diverse forms of pro-environmental consumption: energy conservation, water conservation, and recycling. Primary data concerning these variables were collected from 430 individuals using a structured questionnaire following the cluster sampling methodology. Results indicate that one unit increase in environmental, economic, and health concerns improve pro-environment behavior by 52, 64, and 25 units, respectively. In contrast, a 1 unit increase in income deteriorates pro-environment behavior by 0.01 units. Education, age, gender, and owning a home have an insignificant impact on pro-environmental habits. The model explains a 52% variation in pro-environmental habits. The study recommends that effective electronic and social media campaigns increase environmental, economic, and health concerns and improve green behavior. More courses on environmental sustainability in schools and universities can effectively increase ecological knowledge and concerns.