Strategizing and "strategifying" for the common good: the case of deprived neighborhoods in the Swedish city of Gothenburg

Globally, we face grand challenges such as poverty and climate change. In response to such challenges, previous research claims that strategy research should address the "major challenges of contemporary society" this article examines a strategy adopted in Gothenburg, Sweden in an attempt to create an inclusive city through various actions in vulnerable areas. Using the concepts of strategizing and strategifying, the study shows how an attempt to address this challenge put pressure not only on the organization adopting the strategic document, but also on collaborating organizations. This illustrates how a strategic approach to a common challenge can create new organizational solutions and strengthen collaborating networks, although this might also lead to tension between organizations.