Going green: how do green supply chain management and green training influence firm performance? Evidence from a developing country

Using the natural resource-based view theory, we investigated the relationship between green supply chain management, green training, green organizational culture, and firm performance. Using a survey questionnaire, we obtained data from 650 respondents from the Chinese manufacturing sector. Structural equation modeling (SEM) was used to test the hypotheses in this research. The study’s findings indicate that green supply chain management positively influences firm performance. The findings also showed that green training mediates the relationship between green supply chain management and firm performance. Our study’s results generally support all direct and indirect impact hypotheses and have several theoretical and practical consequences. Moreover, the findings showed that green organizational culture positively moderates the relationship between green training and firm performance. Furthermore, this study gives vital information to managers and legislators of the manufacturing sector while assessing firm performance. It may assist the senior management in strengthening their internal strategy to optimize their influence on environmental sustainability.