Do it for the cause: Feasibility of a theory-based virtual 5 K walk/run program to increase physical activity behavior

Physical activity (PA) levels among the general population remain low despite well-known benefits. Previous research has demonstrated PA-based charity fundraising events may act as a catalyst for increased motivation for PA by fulfilling basic psychological needs while providing an emotional connection to a greater good. Therefore, the current study used a behavior-change based theoretical paradigm to develop and assess the feasibility of a 12-week charity-based virtual PA program intended to increase motivation and PA adherence. Forty-three participants were enrolled in a virtual 5 K run/walk charity event that included a structured training protocol, web-based motivation resources, and charity education. Eleven participants completed the program and results indicated no differences pre- and post-participation in motivation (t(10) = 1.16, p = .14) and self-efficacy (t(10) = 0.66, p = .26), but increased scores on charity knowledge (t(9) = −2.50, p = .02). Attrition was attributed to timing, weather, and isolated nature of a solo virtual program. Participants enjoyed the structure of the program and felt the training and educational information was beneficial, but could have been more robust. Thus, in its current format, the program design lacks efficacy. Integral changes to increase program feasibility should include group programming, participant-chosen charity, and more accountability.