A study on 'arirang' a korean folk song that is being accepted worldwide

'Arirang' is a Korean song that has been deeply loved not only by the people of South and North Korea, but also by people across the world. Why does Arirang fascinate people all over the world? With respect to this phenomenon, the dominant view attributes it to the activities of unrivalled entertainers spreading Korean popular culture on a global level, such as BTS (Korean male youth art group composed of seven people who dance and sing) and other dedicated musicians who introduce and popularize Korean folk songs in the world. This study acknowledges that these artists' efforts to spread Korean popular culture abroad have contributed to the globalization of Arirang to a large extent. However, the study does not limit reasons for the globalization of Arirang to such efforts and dedication. Instead, we argue that the 'specificity' of Korean culture, as demonstrated by Arirang has a very high 'universality', making people from various countries accept and enjoy it without hesitation.