A Field Trial of a Hybrid In-Car Radio Application

Hybrid radio has the potential to transform people's in-car radio experience, as it offers a multitude of new features. This article discusses an in the field trial of an in-car hybrid radio service, consisting of different features like interactive menus, voice control and time shifting. The article addresses the methodological test setup and results of the field trial with 14 test-users in the UK and provides a reflection on the user evaluation of the developed hybrid radio tool. Results indicate that participants particularly value now playing and voice control as necessary hybrid in-car radio functionalities. Other functionalities such as time shifting were considered nice to have. The participants did have a concern for safety when navigating the in-car application. The willingness to pay for in-car radio systems was also low.