Impact of selected financial indicators on a company's reputation*

This article discusses the financial indicators of selected companies and their impact on the reputation score. In the literature, we encounter the connection between financial indicators and reputation; therefore, the article chooses several financial indicators and compares them with the increase or decrease of reputation scores over the past years. The result is an analysis of selected indicators and their impact on the change in the reputation score. The results will help to understand the impact and create a prerequisite for further analyses of the impact on the reputation score from the point of view of financial management.