Developing a Rapid Service Prototyping Framework

Rapid service development is in massive demand nowadays, due to the individuality and speed of change of services. However, the development of service prototypes requires a significant investment of time, especially to the novice. The challenge here is to keep the effort and the benefit in balance. We intend this work to provide a framework that enables the rapid development of service prototypes. There is a gap in the literature in this subject area. There are models that demonstrate the approach to service prototyping, but there are currently no frameworks that support a rapid development process. Several frameworks were analyzed and a framework for Rapid Service Prototyping was developed based on a process model. This framework allows service stakeholders to develop a prototype in a short period of time, while keeping the quality in balance. The main advantage is the time saved in developing service ideas, which will reduce the service development costs.