Toward reduction of detrimental effects of hurricanes using a social media data analytic Approach: How climate change is perceived?

During natural disasters, there is a noticeably increased use of social media sites such as Twitter. Substantial research on social media data use during disasters has been conducted in the past decade since various social media platforms have emerged and gained popularity. This research highlights a thorough examination of the textual content of users’ posts shared on Twitter across the 48 contiguous U.S. states (CONUS) during hurricanes Harvey (2017) and Dorian (2019). We processed and analyzed 35 million tweets by classifying them into the main topics of concern discussed on Twitter over the CONUS. Sentiment analysis, topic modeling, and topic classification are a few of the Artificial Intelligence techniques from Natural Language Processing (NLP) that we employed in this work to analyze the Twitter data. Applying the NLP techniques on this large volume of data, made it possible to classify the tweet content into distinct categories in order to reveal valuable information on social response to hurricanes and assist crisis management agencies and disaster responders during and post disasters. Furthermore, this study offers helpful insights on the way climate change is discussed on Twitter before, during and after hurricane Harvey and Dorian. The outcome of this study uncovers detailed information on social response to hurricanes which benefits disaster managers and responders in reducing the detrimental effects of such extreme events and enhancing community readiness when these events occur.