Optimal trade-in strategy for advance selling with strategic consumers proportion.

Yefeng Wang,Li Zhou, Chuanliang Wu

PloS one（2023）

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摘要

Most existing literature focuses on advance selling strategies and trade-in strategies. To the best of our knowledge, this is a pioneering study that adopts trade-in as part of the advance selling strategy.

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关键词

advance selling,consumers,strategy

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