Research on User Experience Design of Traditional Culture App Based on Kano Model

Objective: To apply user experience theory to traditional cultural apps, to study the differences in user experience of several typical traditional cultural apps, and to propose targeted strategies for the design of traditional cultural apps. Methods: From the three aspects of user’s sensory experience, interactive experience and emotional experience when using traditional cultural apps, analyze, compare and study the sensory experience, interactive characteristics and user psychology of several typical traditional cultural apps, and summarize the similarities and differences of different apps Points and advantages and disadvantages, summarize the design methods and strategies of traditional cultural apps based on user experience. Conclusion: In the design of traditional cultural apps, it is necessary to fully consider the user’s experience in the three aspects of sensory, interaction and emotion, improve the sense of immersion, content diversification and design refinement, and design a good product model to achieve user goals. Meet user needs, optimize user experience, and improve user stickiness.