Latest advances and changes in purchasing behavior under the impact of the covid-19 pandemic
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie（2022）
摘要
The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic purchasing behavior are addressed in detail
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关键词
purchasing behavior,decision-making process,online shopping,offline shopping,trust,change,covid-19
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