Natural Language Processing-Based Product Category Classification Model for E-Commerce.

In scope of the great dynamism that the world of e-commerce gained with the post-pandemic changes on customer behavior, extending the customer’s time on site has become much more valuable. With regards to creating a better understanding of the online shopper’s intent on site, an effective search engine is the best tool for improving the user experience. A useful search engine needs to produce fast results and do intent analysis of customers correctly to present successful recommendations. In this study, BERT, ELECTRA and RoBERTa which are language models that give successful results in similar problems and pre-training libraries in Turkish languages are used for developing text classification and customer intent analysis models based on e-commerce product categories. The results of these deep learning models, which were optimized using the product description and comment libraries of the selected e-commerce brand, are shared in a comparative way, and the results of our e-commerce end-user intent analysis model, which was tested on user search history, were detailed on the basis of product category. The developed model can be used for e-commerce product prioritization in Turkish language, as well as creating an infrastructure for the development of intent analysis models that are able to predict as far as the main product that the user wants to display in searches containing multiple products.