Importance-Performance Analysis in Project Portfolio Management Using an IOWA Operator.

Prioritization of activities is one of the many facets in digital products management. In this study, we propose an alternative point of view on Portofolio Projects Management, in order better understand their relationship between performance and importance and how resources can be allocated taking into account these two categories. An application of the presented methodology to a real use case in the Digital Department of SEAT S.A. is discussed to show current results and future developments.