What Content Strategists Do and Earn: Findings from an Exploratory Survey of Content Strategy Professionals

ABSTRACTIn this paper we analyze the results of a survey completed by more than 250 content strategy practitioners who work in various industries across the globe. We find that a bachelor's degree in a language- or communication-related discipline, among others, adequately prepares most students for well-paying careers in content strategy. The scope of the work performed by content strategists poses curricular challenges for institutions that offer programs in content strategy or technical and professional communication.