Platform Governance: Past, Present and Future.

Platform - benign as it seems, defining the term succinctly is easier said than done [6]. It may range from an offline shopping mall to a tech-driven e-commerce platform (e.g., Amazon, Walmart, Alibaba); from a forum of public speech to an online social network (e.g., Facebook, Instagram, Twitter); from a classroom to an online encyclopedia (e.g., Wikipedia). The definition of platform varies across contexts and over time. For the purpose of this article, platforms may be understood as the online sites and services that host, organize and circulate contents and goods by facilitating social interactions among its stakeholders [5]. These interactions can range from as simple as chats, sharing and liking contents to as complicated as business transactions between stakeholders.