How Instacart Leveraged Digital Resources for Strategic Advantage

The rapid growth of Instacart, a grocery delivery service, shows that the innovative use of digital resources can create a market niche with lucrative returns. Versatile and easily accessible digital resources can revolutionize how established firms do business by developing new ways of coping with digital innovations and market turbulence. The Instacart case demonstrates how companies can orchestrate digital resources to navigate an evolving business landscape, value creation patterns and value capture challenges in a digital world, and provides five recommendations for orchestrating digital resources.(1,2)