A social media data mining approach to understanding patient satisfaction in regard to mastopexy surgery

The explosion of information from online social media sites yields a relatively new and exciting data opportunity that can be utilized to better understand elements of the physician-patient interaction that patients consider to be paramount. Already, research has demonstrated that a plastic surgeon's social media presence can significantly impact the ability to garner patient interest. 1 Sanati-Mehrizy P. Margulies I.G. Sayegh F. Ingargiola M.J. Taub P.J. The "RealSelf Effect": can patient reviews on social media impact clinic volume?. Ann Plast Surg. 2020; 85: 352-357 Crossref PubMed Scopus (5) Google Scholar As such, utilizing this data to perform research outlining patient experience with mastopexy, one of the most commonly performed procedures by the plastic surgeon, can provide significant benefit in identifying drivers for patient satisfaction, yielding better experiences in an otherwise competitive market and improving overall patient satisfaction.