Causes and prevention practices of food waste in fruit and vegetable supply chains: How is Brazil dealing with these issues?

•Identify the relationship between causes and practices of waste prevention in supermarkets and suppliers.•Consumers demand high aesthetic standards from fruit and vegetables.•Inventory reallocation and minimum amount displayed of F&V reduce waste.•Supermarkets in this study prefer to discard food as there are no legal penalties.•Self-interest of retailers is reinforced through a limited and reactive coordination.