BMC DATA-A HOLISTIC TOOL FOR MEASURING THE MATURITY OF DATA INTEGRATION INTO THE BUSINESS MODEL

Although the potentials of data analyses appear promising, companies often fail to develop specific ideas and successfully implement complex data analyses. In this paper. we present BMC Data. a novel, stand-alone tool for the comprehensive assessment of the maturity of a company's business model in terms of data integration. To obtain a holistic view of all facets of a business model, this analysis reflects on all relevant dimensions of data integration. We tested the functionality of BMC Data in a survey aimed at managing directors and persons at management level (sample size n = 158) within a wide range of company sizes and branches. The evaluation shows that BMC Data is suitable for supporting companies in analysing and reflecting on their business model.