Founder affiliations: jobseeker reactions and impact on employee recruitment by start-up ventures

Many entrepreneurs face challenges in hiring employees, in part because of information asymmetries between start-ups and jobseekers. This paper argues that the prestigious organizational affiliations of founders act as signals that can convey two distinct unobservable attributes: (1) founder-related attributes and (2) venture-related attributes. We perform a series of randomized controlled experiments with respondents who are searching for jobs or will do so in the near future. Our results show that a founder’s affiliations with prestigious organizations make a start-up venture more attractive to jobseekers, and that they do so by signaling founder-related attributes rather than venture quality. Furthermore, we also find that the effects of prestigious founder affiliations are likely to be particularly strong when recruiting jobseekers straight out of universities.