AI Ethics and the Automation Industry: How Companies Respond to Questions About Ethics at the automatica Trade Fair 2022

Against the backdrop of a recent history of ongoing efforts to institutionalize ethics in ways that also target corporate environments, we asked ourselves: How do company representatives at the automatica 2022 trade fair in Munich respond to questions around ethics? To this end, we started an exploratory survey at the automatica 2022 in Munich, asking 22 company representatives at various booths from various industrial sectors the basic question: “Is there somebody in your company working on ethics?” Most representatives were responding positively and tried to connect the term to pre-existing practices, processes, or organizational entities in their respective companies. Mostly, they either located ethics as being relevant to their organization on an institutional level, on a cultural level, on an inter-company level, or on a product level. This exploratory investigation has also shown that the ongoing debates and regulatory efforts about ethics in AI have not yet become a major selling point for company representatives at the trade fair.