Value attitude behaviour and social stigma in the adoption of veganism: An integrated model

Food Quality and Preference(2022)

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摘要
•Value‐attitude‐behaviour theory can successfully be applied to vegan behaviour.•Anti-speciesism values are a strong predictor of a positive attitude toward a vegan diet.•Social stigma does not inhibit consumers from maintaining a vegan lifestyle.
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关键词
Vegan diet,Veganism,Value-attitude-behaviour model,Anti-speciesism,Social stigma
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