Weather Preferences for Ski Tourism: An Empirical Study on the Largest Ski Resort in Greece

Numerous studies have demonstrated the tourism industry to be especially sensitive to weather and climate variability. Snow-related tourism, being largely dependent on climatic resources, is particularly affected by climate change. Our study provides a new index to reflect the climatic suitability of a given destination for snow-related tourism activities, focusing on resorts with usually limited snowfall. The proposed Skiing Utility Index (SUI) is based purely on the weather preferences of skiers, extracted by questionnaires distributed at the Parnassos ski center (Greece). The index incorporates four different weather variables considered to be the most influential for this type of tourism. The ideal temperature for skiing was found to be close to 0 °C, the ideal wind speed between 0–3.3 m/s, the ideal cloud cover between 0–25% and the snowfall duration between 1–2 h, with the latter found to be the most important variable for skiing. For each climatic variable, a mean utility score profile was developed from all respondents. Following, a utility function was fitted via linear regression to the above-mentioned utility score. All four utility functions were aggregated into one total SUI score. When combined with climate projections, the SUI can support the assessment of climate change risks for snow-related tourism destinations.