Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Lelkes (2022) and Bronnenberg and Dube ' (2022) provide thoughtful comments on Liaukonyte et al. (2022) and give additional context for how our work relates to the broader literature on political consumerism, polarization, and corporate political engage-ment. The comments also highlight important areas for future research especially as they relate to the generalizability of our findings, identification challenges, and consumer moti-vation to engage in political consumerism. In this rejoinder, we expand on each of these three points. In revisiting the generalizability angle, we also document the aftermath of another high-profile social media boycott campaign: widely publicized calls to boycott Spotify did not harm Spotify's subscriber numbers or revenue, which grew at a similar rate as before the controversy. We discuss this and other similarities between the Spotify and Goya boycotts.