Moral and aesthetic consecration and higher status consumers’ tastes: The “good” food revolution

•We analyze survey and focus group data to investigate moral and aesthetic evaluation in cultural consumption.•We ask about consumption preferences and behaviours in food, with a focus on meat, to investigate moral and aesthetic evaluations.•Through latent class analysis, we identify four orientations toward food and meat consumption.•The highest status respondents hold a moral aestheticism orientation that upholds high status moral and aesthetic concerns.•The moral aestheticism orientation in food is associated with high status moral and aesthetic orientations beyond food and holding symbolic and social boundaries.