The Engagement Catalyst Initiative: How One Global Organization Activates and Energizes Employee Engagement

Employee engagement is often highlighted as a critical factor to achieve innovation, responsiveness to customers, and numerous other desirable business outcomes. Less clear in the literature, and in today's business enterprises, are approaches to reliably and sustainably drive increases in employee engagement. We share our perspective that a successful approach to positively impact employee engagement is one that is a hybrid mix of top-down and bottom-up initiatives, with diverse stakeholders who share execution responsibility. We detail our approach, the operational principles and work cycles, the resulting projects and interventions, our study findings, and the resulting outcomes in our organization. Finally, we describe future research so that our work will continue to activate an enhanced culture of engagement in our organization.