Halal Product Attributes/Quality and Its Influence on Muslim Guests' Loyalty for a Hotel

Halal has become one of the core measures among the hotels' global competitions, which is based on the growth of the Muslim population. This research is managed to understand the quality of the halal-friendly attributes' impact on the loyalty of a Muslim-friendly hotel. Qualitative and quantitative employing methods were used for the survey. Our results demonstrated that two of the elements, which included halal service-encounter quality and halal physical environment quality, affirmatively influenced the image of a hotel and value perception, and these two elements significantly influence the customers' loyalty. In addition, the image of a Muslim-friendly hotel, value perception, and attachment to the hotel functioned as mediators. In accordance with these findings, this research provides an idea for hospitality researchers and marketers, which is about the area of the quality they need to improve to attract Islam guests and enhance the loyalty to a Muslim-friendly hotel.