Value-based pricing in digital platforms: A machine learning approach to signaling beyond core product attributes in cross-platform settings
Journal of Business Research(2022)
摘要
•Non-core product attributes are important predictors in value-based pricing.•Machine learning algorithms such as random forest are better suitable to quantify importance of factors for predicting pricing.•Predictive methods can be applied to limited data availability as is the case for new and small businesses.
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关键词
Value-based pricing,Cross-platform,Signaling theory,Accommodation industry
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