Transforming Indigenous Chicken into Commercial Business, is it Possible?

Indigenous chicken needs to be preserved, because it has been decreased seriously. Its situation is caused by poor housing and low nutritional feed. Conservation of indigenous chickens is a very important mission for many countries in order to maintain genetic diversity. Indigenous chickens could be preserved by several methods, namely (1) Characterization of indigenous chickens; (2) Identification of special quality of indigenous chickens; (3) Combination between conservation and development of indigenous chickens; (4) Establishing association of indigenous chicken producers; and (5) Building up the distribution channels of indigenous chickens. The indigenous chickens need to be not only preserved but integrated into commercial business too. These two missions have mutual interaction. If the indigenous chicken conservation mission is well performed, it will also be a good addition to commercial business and the trading will in return push the development of indigenous chickens preservation. Keywords: indigenous chicken, commercial business