Ensure A/B Test Quality at Scale with Automated Randomization Validation and Sample Ratio Mismatch Detection

ABSTRACTeBay's experimentation platform runs hundreds of A/B tests on any given day. The platform integrates with the tracking infrastructure and customer experience servers, provides the sampling service for experiments, and has the responsibility to monitor the progress of each A/B test. There are many challenges especially when it is required to ensure experiment quality at the large scale. We discuss two automated test quality monitoring processes and methodologies, namely randomization validation using population stability index (PSI) and sample ratio mismatch (a.k.a. sample delta) detection using sequential analysis. The automated processes assist the experimentation platform to run high quality and trustworthy tests not only effectively on a large scale, but also efficiently by minimizing false positive monitoring alarms to experimenters.