Personal or General? A Hybrid Strategy with Multi-factors for News Recommendation

News recommender systems have become an effective manner to help users make decisions by suggesting the potential news that users may click and read, which has shown the proliferation nowadays. Many representative algorithms made great efforts to discover users' preferences from the histories for triggering news recommendations. However, there exist some limitations due to the following two main issues. First, they mainly rely on the sufficient user data, which cannot well capture users' temporal interests with very limited records. Second, always perceiving users' histories for recommendation may ignore some important news (e.g., breaking news). In this article, we propose a novel Multi-factors Fusion model for news recommendation by integrating both user-dependent preference effect and user-independent timeliness effect together. First, to track the preference of a certain user, we decompose her reading history into two user-related factors, including the long-term habit and the short-term interest. Specifically, we extract her persistent habit by exploring the category effect of news that she focuses on from her whole records. Then, we characterize her temporary interests by proposing a recurrent neural network of analyzing the homogeneous relations between her latest clicked news and the candidate ones. Second, to describe the user-independent news timeliness effect, we propose a novel survival analysis model to estimate the instantaneous click probability of a certain news as the occurring probability of an event, where much sensational news tends to be picked out. Last, we fuse all effects to determine the probability of a user clicking on a certain news under the independent event assumption. We conduct extensive experiments on two real-world datasets. Experimental results demonstrate that our model can generate better news recommendations on both general scenario and cold-start scenario.