Exploring the adoption of wearable healthcare devices among the Pakistani adults with dual analysis techniques

The technological insurgency benefits human life in numerous ways. Wearable personal mobile devices enable consumers to manage their health while performing daily routine activities at the workplace or home. The current study aimed to assess the effect of health improvement expectancy, effort expectancy, price value, health consciousness, and perceived reliability on adopting wearable health devices (WHDs) among Pakistani adults using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The study assumed a quantitative & cross-sectional research design which involved getting feedback from 385 adults through a survey on social media. A hybrid analytic approach was assumed in the current work, where partial least square structural equational (PLS-SEM) modelling and necessary condition analysis (NCA) were employed. The PLS-SEM findings revealed that health improvement expectancy, perceived vulnerability, price value, and health consciousness significantly impact the adoption of WHDs. The NCA analysis indicated that the three most contributing factors forming the adoption of WHDs were perceived reliability, effort expectancy, and perceived price value. The study's theoretical and practical suggestions offer to harness the WHDs adoption. The adoption of WHD can facilitate the consumers and public health system to minimize the physical presence of people looking for health facilities at the hospitals without compromising the effectiveness of healthcare systems. The mass adoption of WHDs may revolutionize the health industry and permit adults to track and manage their health conveniently at their own. The limitations of the study and future research implications are stated at the end of the manuscript.