Commentary - The ServCollab Perspective on Elevating Human Experience

Purpose - This commentary describes ServCollab's perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human well-being. Design/methodology/approach - This commentary is based on ServCollab's pioneering approach to building a serving humanity logic and growing service research capacity to work on the hardest service systems problems humanity faces. Findings - ServCollab's ongoing efforts to Elevate the Human Experience are described. First, ServCollab seeks to develop a serving humanity logic. Second, ServCollab seeks to coalesce divergent perspectives on service. Third, ServCollab seeks to build a serving humanity movement capable of addressing complex service systems problems. Practical implications - Practical ideas are offered for serving humanity through collaboration. Social implications - Because human life depends on service systems, this ServCollab commentary has broad application to all human experience. Originality/value - This commentary offers a unique approach to building collaborative service research projects capable of addressing service inclusion, service language and climate change.