Rules Of Engagement: Levelling Up To Combat Unethical CUI Design.

While a central goal of HCI has always been to create and develop interfaces that are easy to use, a deeper focus has been set more recently on designing interfaces more ethically. However, the exact meaning and measurement of ethical design has yet to be established both within the CUI community and among HCI researchers more broadly. In this provocation paper we propose a simplified methodology to assess interfaces based on five dimensions taken from prior research on so-called dark patterns. As a result, our approach offers a numeric score to its users representing the manipulative nature of evaluated interfaces. It is hoped that the approach - which draws a distinction between persuasion and manipulative design, and focuses on how the latter functions rather than how it manifests - will provide a viable way for quantifying instances of unethical interface design that will prove useful to researchers, regulators and potentially even users.