Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications

Arnold Japutra,Sebastian Molinillo,Ami Fitri Utami,Irwan Adi Ekaputra

Telematics and Informatics（2022）

引用 14|浏览4

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摘要

•This research explores the drivers of customer engagement behavior with mobile commerce applications.•Relative advantage and perceived challenge positively influence the customer perception of control and enjoyment.•Customer perceived control and enjoyment lead to higher engagement (co-developing, augmenting, and mobilizing behavior).

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关键词

Customer engagement behavior,Relative advantage,Challenge,Enjoyment,Control,Mobile commerce application

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