Critical thinking in the digital era: Click or critique

This paper starts from a premise that critical thinking is a threat to the owners of capital in the media, but that a critical view of the world is also an essential need of journalists and wide public. That is why there are so many changes in the work of modern journalists. The paper, through empirical insight, points out the inevitable pitfalls that stand in the way of the development of critical thinking among journalists employed in new media. The main goal of the paper is to investigate survival of the role of critical thinking in the digital environment media, which keep developing faster and faster in the (never clearly stated) conditions where critical thinking remains foreign to most Internet users. Possible strategies of resistance against exclusively market-oriented media are also pointed out at the end of the paper.