Theoretical Landscape in Servitization

The research on servitization has gained enormous traction in the past two decades, with over 700 scholarly articles and a large pool of cumulative citations across several academic disciplines. The need for a holistic Handbook in Servitization to further demonstrate the richness of the field and to consolidate different research streams has never been greater. With this editorial, we intend to advance our understanding of the topic, discuss key theoretical grounds that have shaped the servitization research today, and provide an agenda for future research.