Big Data and SMEs

Big Data in Small Business(2021)

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摘要
This chapter wants to discuss how Big Data can limit the liability of smallness. We will start from an organisational perspective and focus on the coordinating costs that may make small firms difficult to manage. We therefore explore how the exploitation of Big Data can reduce the coordination costs and facilitate collaboration among teams. Finally, we plan to discuss the relationship between business performance and investment in Big Data, both theoretically and empirically. We hope the chapter may offer SMEs useful insights on how to exploit the Big Data they produce.
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big data,smes
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