Application of Eye Tracking in Assessments the role of Mediator variable (Brand Awareness) in the Relation between Packaging Elements and Customers choice
International Journal of Business Excellence（2020）
摘要
The objective of this study is to assess the packaging elements that affect customers' choices through an indirect tool (SMI RED250). The focus here is to find which elements of the packaging affec...
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关键词
brand awareness,packaging elements,customers,eye-tracking
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