An integrated valuation model for payer and investor.
Journal of market access & health policy（2022）
摘要
The practical strategic application of the Integrated Valuation Model is optimization of positioning and price of Product X. Hence, it can be a transparent tool in early-stage development of a compound based on upfront assessment of market access attractiveness for the payer and the investor.
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关键词
Drug price,cost-effectiveness,early phase modelling,reimbursement,valuation
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