Marketing Mechanism for Food Safety in Phra Nakhon Si Ayutthaya Province

The purposes of the research article were 1) to develop a marketing mechanism for promoting food safety and agricultural safety standards to be accepted, 2) to strengthen a strong food safety and GAP network, and 3) to use integrated marketing communications to make awareness of the difference between safe food and GAP with chemical-agriculture products. Qualitative research using action research was used for research design and data were analyzed using content analysis and analytic induction. The findings showed that 1) the researchers developed a model and establish a prototype for the agricultural safety and food safety market that can promote food safety standards and GAP Products to be more acceptable 2) we can strengthen a strong food safety and agricultural safety network by train 397 people with food sanitation certification, and 3) the customers were more aware of the difference between safe food and GAP with chemical-agriculture products.