Factors that Influence the Adoption of Mobile Government (M-gov): A Proposal of A Unified Model

Many m-gov adoption models have been proposed, which can confound researchers and policymakers. In this article, we reviewed 17 studies on m-gov adoption, identifying 25 different factors. We conducted two focus groups to discuss the adequacy of these factors, generating the first version of a unified model. We tested this model using data from 806 survey respondents from Brazil. The proposed unified model is parsimonious and outperforms other theoretical models.