Environmental concerns, income inequality, and purchase of environmentally-friendly products: A longitudinal study of U.S. counties (2010-2017)

•Examine how two important community characteristics—environmental concerns and income inequality—influence the acceptance of environmentally-friendly products.•The influence depends crucially upon the important attribute of environmentally-friendly product—i.e., visibility.•Obtain robust and consistent evidence with a variety of further analyses, especially comparing cars from the same automaker and of the similar price range and a Bayesian analysis.•These findings can inform the management of policies related to environmental protection and eco-innovations, calling for attention to community characteristics and product attributes.