Celebrating 15 years of the JAOC: a critical overview and reflections

Purpose - The JAOC has reached an important milestone. it is now 15 years old! This study aims to provide an understanding of the key achievements of the Journal. Design/methodology/approach - This paper reports the findings of a bibliometric analysis of the Journal. Findings - The Journal has made significant contributions towards understanding the various purposes or roles of accounting and the context within which it operates in diverse societies. Case studies in the Third Sector and in countries that tend to be unrepresented in many other journals, such as Laos and Vietnam, represent some of the critical contributions of papers published in the JAOC. Originality/value -This paper provides a review of the Journal. Key achievements are noted along with trends in the usage of theories and topics. Gaps between the aims of the Journal and what it has achieved are also outlined.