Holographic art applications in new architectural practices

Holography can be creatively used in architecture and building design as a practical device and as a form of art. Holographic image can be placed in the tradition of light in the visual arts, since it is able to offer a unique interpretation of the combination of light, space and time. We are able to produce holographic installations experimentally as an art practice but as well as an architectural element, using holographic images and holographic optical elements (HOE), such as diffraction gratings, with the aim of incorporate them into buildings. But it is necessary to have architectural plans and practices to incorporate some of these possibilities in the projects. One of the solutions can be to use digital emergent systems in the generation of architectural form, conditioned by parameters related to a specific context. Solar daylight determines the distribution and articulation of the components. It gives the possibility to predict and optimize solar orientation, before construction. Each component will interact and responds by having the best performance, contributing to the general form configuration. The placement of holograms specially produced to be placed outside these kind of buildings and incorporated in order to diffract the daylight, through the window to the interior, can reduce the costs of lighting and environmental pollution. Its technical properties can make a valuable contribution to solving energy consumption in public buildings in the City of Aveiro, making them more sustainable.