Robert F. Lusch: Mentor, Collaborator, and Colleague

JOURNAL OF MACROMARKETING（2023）

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摘要

The author reviews his relationship with Professor Robert F. Lusch, including joint research with some of their doctoral students. Their work addressed questions pertaining to marketing channel power and dependence, channel conflict, and channel member satisfaction as well as contracting among channel member firms.

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marketing channel power and dependence, marketing channel conflict, marketing channel member satisfaction, marketing channel contracting

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