EXPRESS: Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic

Journal of Public Policy & Marketing(2022)

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摘要
Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision in order to adapt to the changing needs of the time. In this paper, we investigate recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases – the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. We offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. We focus on the changes that were made to ritual elements – who was in control of these alterations, how were these modifications made, and what potential benefits did these revisions offer to the community of ritual participants. Based on our findings, we highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.
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