142. Content and Linguistic Analysis of COVID-19 Tweets on One University’s Twitter Page

Covid-19 information is commonly shared on Twitter. Universities may use Twitter to share public health information with adolescents and young adults (AYAs). However, the content that universities share regarding Covid-19 on Twitter amid the pandemic is unknown. This study evaluated Covid-19 messaging content from one university’s Twitter account to understand how 1) engagement 2) post frequency and 3) linguistic elements of tweets, changed during the pre-surge and surge phases of fall semester 2020.