Retail price discount depth and perceived quality uncertainty
Journal of Retailing(2022)
摘要
•Price discount depth affects both the mean and the variance of consumer quality perception.•The relationship between discount depth and perceived quality uncertainty is an inverted-U shape.•Consumer attribution for price promotion varies by discount depth.•Consumers rely more on non-price quality cues for purchase at a moderate (vs. low or high) discount.
更多查看译文
关键词
Retail price discount depth,Perceived quality uncertainty,Perceived mean quality,Quality cue,Attribution
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要